St Louis 2010 Census Awareness
廣告宣導的目的在提高全國民眾以郵寄答覆普查問卷的比例
華盛頓 -- 美國聯邦人口普查局今天公佈了將在全國各地推出的2010年人口普查廣告宣導，希望透過這項宣導活動提高民眾對每十年進行一次的人口統計工作的認識，並教育他們積極參與人口普查的重要性，以提高民眾以郵寄答覆普查問卷的比例。
這項耗資一億三千三百萬美元的廣告宣導係延續該局在2000年圓滿完成的人口普查工作。當時普查局首度利用付費廣告的方式對人口普查進行宣傳，因而成功的扭轉了連續三十年持續下降的郵寄答覆普查問卷比例。
「本局的廣告宣導及外展工作的主要重點，在提高民眾於三月間收到普查問卷後，以郵寄方式寄回問卷的人數，」人口普查局局長Robert M. Groves在商務部雷根大樓舉辦的演講中表示。「全國民眾寄回普查問卷的比例每增加一個百分點，就可為普查局節省派遣普查員到未答覆的住家進行面對面訪問所必須花費的八千萬到九千萬美元經費。」
總共包括二十八種語言的2010年人口普查廣告將自一月十八日起在電視、廣播電台、平面媒體、戶外及網際網路上露面。其中打頭陣的電視廣告將在前一晚，也就是NBC電視台轉播金球獎頒獎典禮的過程中出現。
由於今年的普查廣告宣導破天荒的以二十八種語言製作，預計以強調積極參與為重點的這則廣告將平均接觸每一位民眾四十二次。廣告宣導總預算中近半數係以少數族裔媒體為對象。
從第四十四屆美式足球超級盃冠軍賽和2010年冬季奧運到廣受歡迎的黃金檔電視節目，2010年人口普查的廣告是美國歷史上接觸面最深、最廣、也最多元化的宣導工作。廣告推出之同時還包括其他外展工作的最新詳情，例如人口普查校園計劃、「美國畫像」全國巡迴展，及以連繫難以統計民眾為設計重點的全國及地區性夥伴計劃。
2010年人口普查整合通訊宣導工作的其他要點包括：
·以十三輛汽車穿梭全國各地例如NASCAR賽車、超級盃、遊行等重要節慶聚會的全國巡迴展。
·對2010年人口普查深入介紹，並納入網路社群的網站：2010census.gov。
·於二月間在全國各地學校舉辦名為「Teach Census」的人口普查教學活動，作為人口普查校園計劃的一部份。
·在全國各地推出公益廣告。
·推出「只花十分鐘」活動，鼓勵全國民眾花十分鐘將普查問卷填寫完畢，以提高民眾在三、四月間以郵寄方式答覆問卷的比例。
·由全國及地方性公司行號、基金會、政府及非營利性團體推出的外展活動。
2010年人口普查是根據美國憲法規定，針對住在美國的每一位居民所進行的統計。透過人口普查取得的數據用來決定各州在國會的席次，並為聯邦政府每年分配給各地方、州及部落政府之四千餘億美元經費之根據，同時作為提供何種社區服務之決策參考。2010年人口普查問卷只有十個問題，不僅是有史以來最短的問卷之一，只需十分鐘就可作答完畢，並有嚴格法律規定對參與者及其提供的訊息予以保密。
「2010年人口普查不但重要，而且簡單、安全，」Groves表示。「我們鼓勵每一位居民在三月間收到普查問卷時，花幾分鐘的時間填寫完畢並且將問卷寄回。」
就如同2010年人口普查所收集的所有資訊一樣，人口普查局收集到的地址及GPS座標資訊都受到美國法典第13章之保密規定的嚴密保護。人口普查局所有員工均宣誓終生對該局所收集到具辨識作用的個人及企業資訊保密。依法人口普查局不得將參與普查者提供的答案與國稅局、聯邦調查局、中央情報局或任何其他政府單位分享。非法透露資訊將受到罰鍰或徒刑，或兩者兼俱的處罰。
Local Officials and U.S. Census Bureau Launch
St Louis 2010 Census Awareness Campaign
St Louis - Only a few days into the New Year, St Louis kicked off its 2010 Census Awareness Campaign at the Old Courthouse with federal, state and local officials, community leaders and the public in attendance. U.S. Census Bureau Regional Director, Dennis Johnson officially launched the St Louis 2010 Census Awareness Campaign.
St Louis is going all out to make sure every person living in St Louis is counted in the 2010 Census with a multi-faceted awareness campaign designed to reach out to everyone in the community. Local officials encouraged all residents of St Louis to talk to their family, friends and neighbors and remind them to complete and return their questionnaires right way because it is safe, easy and vitally important to our community.
The 2010 Census is important to all the residents of St Louis because it directly affects the amount of federal funding it receives for schools, highways, health care, economic development and many other essential public needs. Everyone should be counted in the 2010 Census because it determines how more than $400 billion in federal funding is distributed annually. The census also influences political representation because census data is used to allocate the 435 seats in the U.S. House of Representatives among the states based on population.
The 2010 Census will be one of the shortest in our nation's history. It is only 10 questions and it should only take about 10 minutes to complete. The information collected is kept strictly confidential and is only used for statistical purposes. The Census Bureau is prohibited by federal law from sharing anyone's personal information with any other federal agency or law enforcement.
Dennis Johnson, Regional Director of the U.S. Census Bureau, stated "The St Louis 2010 Census Awareness Campaign is doing an excellent job informing, educating and motivating the public to participate in the census. The more residents know about the census, the more they will understand how they will benefit in the future from having complete and accurate census data."
Director Johnson also said "The 2010 Census is a huge undertaking that provides temporary employment opportunities for local residents interested in working on the census. Census jobs offer good pay, flexible hours and paid training while you perform an important public service. Best of all you work right in your own community. Interested persons may call the U.S. Census Bureau at 1-866-861-2010."
The first census was performed in 1790 and counted 3.2 million people. More than 130 million addresses throughout the nation will receive a census form in March 2010, either by mail, in person from a census worker. Households should complete and return their forms upon receipt and include everyone who lives in the home. |
