RCGA: Economic impact of first-round playoffs $5.2 million
The announced attendance was 46,914 at Busch Stadium in St. Louis for the Cardinals' playoff game against the Philadelphia Phillies on Oct. 4, 2011.
The St. Louis Regional Chamber and Growth Association says the economic impact of the Cardinals in the first-round playoffs approaches $5.2 million per game, based on the typical game drawing a capacity crowd.
The association says that if the Cardinals played all possible games through the World Series, the impact would approach that of having the 2009 All-Star Game in St. Louis at more than $56 million.