EAST WEST WOMAN LAUNCHES ITS PREMIERE ISSUE 

Lifestyle magazine to target underserved Asian American
women

By Scanews staff

(PHOENIX - May 7, 2003) Heralding the voice of a new Asian American generation, the premiere issue of East West Woman went live on May 1st, the first day of Asian Pacific American Heritage month.  A lifestyle magazine for today's smart, independent, global woman who's a
little bit East and a little bit West, EW Woman announces its online presence at www.ewwoman.com, with plans for a print edition by year's end.  

"EW Woman strives to explore the issues of being caught between two cultures - its affects on everything from work to beauty and health to relationships," says Anita Malik, EWW's editor-in-chief.  "We are more than touched-up 'exotic' faces of Asian models and more than
cookie-cutter quotes from experts.  EW Woman is a unique place for celebration, understanding and coping."

Targeting an audience of young, upwardly mobile women in the underserved Asian American market, EWW strives to inform and connect this group, writing about matters that are truly unique to their experience.  Whether it's about beauty, health, relationships, work or
politics, EWW delivers with its own unique personality.  The editorial mix merges powerful storytelling from diverse Asian women around the globe, with the latest beauty and fashion trends, editors' chic picks, spotlight on stereotype-busting EW Men and dissection of the culinary arts.

Some of the features highlighting the premiere issue include:

*A hidden problem: high rates of depression among Asian American women.
 
*Asian beauty, with tips from Hollywood makeup artist Margaret Kimura.

*Honoring our mothers with actress Ming-Na, plus great mother's day gift ideas.

*Asians in Hollywood - increasing opportunity or perpetuating stereotypes?

*What's new with Ming?  Celebrity chef Ming Tsai tells us what he's up to and offers his favorite strawberry recipe to kick off National Strawberry Month.

*Feng Shui for romance - take the EWW challenge.

About EW Woman

A lifestyle magazine for women who find themselves in that unique space between two cultures, EW Woman explores what it means to be a little bit East and a little bit West.  Working as a beauty and fashion writer for the style magazine of The Arizona Republic,
editor-in-chief Anita Malik realized she couldn't always relate to content in most mainstream women's magazines and she wanted more - more thought provoking features with the makeup and fashion blurbs.  With a vision, laptop, and help from friends and colleagues,
Anita launched EW Woman, a publication she hopes to take to print by the end of the year.  Find out what it means to be a little bit East and a little bit West at www.ewwoman.com.